Broadcast Project

FIBA Basketball World Cup China 2019

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Following our work on the tournaments Visual ID, FIBA challenged us to present our vision on how the story of the two dragons fighting through the qualifiers stage would work on the on-air project. Namely, in the opening sequence – a short film that precedes every game´s TV transmission – and TV Graphics – from bumpers to score clocks, stats, etc.

We used the dragons fluid and elegant moves, added animated players and came up with a dynamic, proprietary broadcast system that is currently live in over 80 countries around the world.

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