.pt new identity represents what Portugal is today: a new and greater place to which everyone can belong and be proud of, where you can find opportunities beyond physical borders. So . pt will no longer be just the end of our domains, but the starting point to promote what Portugal does best.
It’s a direct and vibrant brand, both in visual and discourse, tailored for the digital space.
Based on the main goal of the brand, to promote what Portugal does best, the homepage has a curatorship role, through apartnership established with several cultural entities.
An original typography was designed inspired on the logo. It’s one of the most important tools for the brand.