Y&R Branding was among the winners yesterday night in London, where the 2018 Brand Impact Awards ceremony took place. With agencies such as Fitch, Music and Studio Output in the Sports category shortlist, the prize went to Y&R Portugal’s branding agency for their UEFA Nations League project. The venue took place in the same day in which the tournament itself began, with matches being played across Europe. UEFA Nations League is a new national team tournament, where 55 nations will compete, organised into 4 leagues according to their ranking. Learn more about the tournament format here and about the branding project here.
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